Marvin`s Business Blog

  Voice search is rapidly becoming the preferred way for people to search for information online. In fact, a recent study by Comscore found that 55% of US adults now use voice search at least once a month. This trend is being driven by the increasing popularity of smart assistants like Siri, Google Assistant, and Amazon Alexa. As voice search becomes more popular, it is important for businesses to adapt their marketing strategies accordingly. One way to do this is to use AI to optimize your content for voice search. AI can help you identify the right keywords to target, create more conversational content, and improve your website's technical performance. Here are some specific ways that you can use AI to improve your voice search marketing: 1. Use AI to identify long-tail keywords. Voice search queries are typically longer and more conversational than traditional text-based search queries. This is because people tend to speak more naturally when they are using voice search. AI...

  Social listening is a powerful tool that small businesses can use to listen to what their customers want. By monitoring social media and other online platforms for mentions of their brand, products, and services, small businesses can gain valuable insights into customer sentiment, identify trends, and spot potential opportunities. This blog post will discuss how small businesses can use social listening to listen to their customers and improve their business. What is social listening? Social listening is the process of monitoring and analyzing online conversations to identify trends, patterns, and insights. It can be used to track brand sentiment, identify customer needs and pain points, and gather feedback on products and services. How can social listening help small businesses? Social listening can help small businesses in a number of ways, including: Understanding their customers better: By monitoring social media, small businesses can learn more about their customers' de...

  How to formulate your marketing strategy A marketing strategy is a roadmap for how you will reach your target audience and achieve your marketing goals. It should be based on a deep understanding of your market, your competitors, and your own unique value proposition. To formulate a marketing strategy, follow these steps: Start by defining your goals. What do you want to achieve with your marketing? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can start to develop strategies to achieve them. Research your target market.  Who are you trying to reach? What are their needs and wants? What are their pain points? The more you know about your target  market, the better you can tailor your marketing messages and strategies to resonate with them. Analyze your competition. Who are your main competitors? What are they doing well? What could they be doing better? Understanding your competition will help you identi...

  When it comes to running a business, the grass isn't always greener on the other side. Many people assume that managing a corporation is significantly more challenging than running a small business. After all, corporations have larger budgets, more extensive resources, and teams of experts at their disposal. However, it might surprise you to learn that running a small business can be just as, if not more, demanding than running a corporation. In this blog post, we'll explore why small business owners face unique challenges that can make their journey more challenging than that of their corporate counterparts. 1.        Limited Resources Small businesses typically operate on shoestring budgets and have limited access to capital. This constraint means that they often have to wear multiple hats, handling everything from marketing to accounting, which can be incredibly stressful. In contrast, corporations have substantial resources, enablin...

  In our ever-evolving digital realm, keeping pace with the competition is no small feat. The era of guesswork and intuition in marketing has given way to a data-driven era, where predictive analytics driven by artificial intelligence (AI) is the key to unlocking success. In this blog post, we will explore the exciting world of predictive analytics in AI-infused digital marketing campaigns, shedding light on how this cutting-edge technology is reshaping the way businesses connect with their target audience. The Relevance of Predictive Analytics in Digital Marketing In the past, marketing strategies often relied on educated guesses and hunches. Fast forward to today, data reigns supreme, and predictive analytics provides a scientific, data-backed approach to marketing. This methodology involves employing historical data, machine learning algorithms, and statistical models to predict future outcomes. In the digital marketing domain, this translates into a profound ability to understa...