Marvin`s Business Blog

  Remember when you had to pause and consider: "Should this video be a standard post or a snazzy Reel on Facebook?" Well, for all of us managing business pages and creating content, that choice has just been removed from the equation. And depending on your perspective, that's either a huge simplification or something that needs a bit more thought. [Image: A smartphone screen displaying a Facebook video playing, with a "Reel" icon subtly integrated, alongside a small business owner looking thoughtfully at their phone.] Recent insights shared by social media expert Mari Smith indicate a significant shift from Meta. The big news? Every video you upload to Facebook will now automatically transform into a Reel. This isn't just a minor tweak; it's a fundamental change to the platform's video experience, streamlining the process whether your video is 10 seconds or 10 minutes long. The days of distinct video formats are apparently behind us. What This Means...

  The marketing industry is in constant motion, always evolving to connect brands with their audiences in the most impactful ways. In recent years, a powerful force has emerged, fundamentally changing how businesses approach their outreach: the rise of influencers. What started as a niche tactic has blossomed into a cornerstone of contemporary marketing, demonstrating an undeniable capacity to drive engagement and cultivate authentic connections. [Image: A diverse group of people, some holding smartphones, engaged in content creation or consumption, with subtle brand logos in the background] For marketing professionals, understanding and effectively integrating influencer strategies is no longer optional; it's a strategic imperative. The traditional advertising playbook, while still valuable, is increasingly being augmented, and sometimes even overshadowed, by the direct, relatable voice of content creators. Consumers today are more discerning than ever. They crave authenticity and...

  In today's fast-paced market, businesses everywhere are searching for fresh avenues of growth beyond their traditional operations. The consumer landscape, a massive $25 trillion market, is proving to be a fertile ground for expansion. We're seeing a clear trend: established companies, even those primarily serving other businesses (B2B), are successfully launching new business-to-consumer (B2C) ventures. This shift isn't just a fleeting trend; it's a strategic move to stay competitive and unlock significant revenue streams. The old ways of growing a company aren't always enough anymore. Building new businesses, especially those directly reaching consumers, can open up entirely new income possibilities. In fact, a recent survey of over a thousand CEOs highlighted this point: companies that put about 20% of their growth budget into creating new businesses saw their revenues grow two percentage points more than those who didn't. So, how are savvy leaders making th...

  Starting a business is a huge undertaking. It takes a lot of time, energy, and often, money. One big question many new business owners face is whether to go it alone or bring someone else on board. This person is called a co-founder. There are good reasons for both choices, and it's important to look at all sides before you decide. Let's break down the pros and cons of having a co-founder. The Good Stuff: Why a Co-Founder Can Be a Great Idea Shared Workload and Stress: Let's be real, running a startup is tough. There's so much to do, from product development to marketing to keeping the books straight. With a co-founder, you can share these tasks. This means less work for one person and a chance to avoid burning out. It's like having another person to carry the heavy load with you. Different Skills and Ideas: You might be great at coming up with new ideas, but maybe you're not so good at crunching numbers. A co-founder can fill in the gaps where your skills...