Your 2022 Guide on How to Use Video in Email Marketing
It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more likely to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media. This article focuses on how to use video in email marketing. Keep reading for some technical tips on using video in your emails, and advice on the creative aspects for some inspiration. How To Use Video in Email Marketing According to a study from B2B DecisionLabs, when people are going through their emails, they tend to be in a negative emotional state, but when study participants watched a video email, it decreased their negative feelings and transitioned them to more of a neutra...